Are Formula 1 collectibles on the rise?

The rapidly growing global popularity of Formula 1 could lead to a rise in rocket boats in the collectibles and souvenirs market, with a growing base of fans looking to capture memories of the sport in physical form.

Thanks to the rise of Netflix’s Drive to Survive series, current F1 stars are probably some of the most globally famous in the history of the sport, and many online are gaining more recognition outside of its former island walls, and some have been turned into household names.

Collectibles of Formula 1, from car models to mini replica helmets, have always been in high demand by loyal fans, but even more so as the audience of this sport grows. In fact, such is the interest that F1 itself has created new partner sectors in the field, including exclusive collectibles from Mighty AllStars.

This article brings you Mighty AllStars – the world’s official collection partner for F1.

Many older fans will remember the legendary Onyx car and helmet model and Minichamps driver figurines. Well, the modern and official understanding of this includes the characterized model figures of the latest F1 legends along with digital authentication and exclusive impressive content in a dedicated application.

The official contract with digitally enabled collector company Mighty AllStars to make its AllStars F1 collectibles began with figurines from last year’s field. The recent launch of the 2022 series covers the entire field, from leaders Max Verstappen, Charles Leclerc and Lewis Hamilton to new rookie Zhou Guanyu, China’s first driver in the sport.

Max Verstappen, Red Bull Racing

Photo by: Formula 1

Lewis Hamilton, Mercedes

Photo by: Formula 1

The eight-inch-tall figure was carved by art studio YARMS to offer minimal stylistic resemblance, dressed in official racing suits with removable team emblems.

Each of them serves as a digital key to unlock exclusive immersive content in the Mighty Jaxx app. Digital Authentication offers badge rewards for unlocking skins and enabling customizable digital screens, allowing owners to digitally display and build a story around their collectibles.

Charles Leclerc, Ferrari

Photo by: Formula 1

Lando Norris, McLaren

Photo by: Formula 1

A wise investment

Collectibles not only trigger memories, some can also end up worth a lot of money. There is no certainty for the market, of course, but if the right collector and the right piece are combined, the results can be astronomical.

Last year, for example, a rare Pokémon dealership sold for $ 183,812 at auction, the highest known price for that particular item. His buyer, rapper Logic, told his fans on Instagram: “When I was a kid, I absolutely loved Pokémon, but I couldn’t afford tickets … it’s not about the material, it’s about the experience.”

The future value of collectibles may depend on a variety of factors such as condition, rarity, age and demand – but choosing wisely, such as choosing a rookie in his first year or a young driver on a modest team who could win a title in the future, could lead to collectibles becoming more than just an interesting decoration.

Some F1 souvenirs are sold at astonishing prices. For example, in 2019 RM Sotheby’s sold Ayrton Senna’s signed helmet for $ 102,000, although it was only ‘believed to be authentic’, while last year McLaren sold Lewis Hamilton, who won the 2010 Turkish Grand Prix, for $ 6 million. They don’t have to be big drivers either – an Esteban Ocon racing suit, for example, would cost around $ 2,000.

It would be good to achieve such figures for a collector’s item, but never rule out the possibility of a good future return. For example, the 1: 8 scale model of the 2020 Mercedes F1 car with which Hamilton won a record equal seventh title was already on sale for $ 10,000.

The world center of collecting is the United States, and since F1 races are finally taking over in the US and moving to Miami in 2022 and Las Vegas in 2023, all eyes will be on how this exciting market develops.

Mighty AllStars is the world’s official collecting partner for F1.

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