Chelsea ‘signed a £ 20m-a-year sponsorship deal with the cryptocurrency company

Chelsea should become the second Premier League club after Manchester United to agree on a crypto sponsorship deal – despite restrictions imposed on the Blues

Chelsea have agreed a major sponsorship deal with WhaleFin

Chelsea are expected to announce £ 20 million a year in the coming days on sponsoring T-shirts with cryptocurrency group WhaleFin.

The Blues are currently looking for new sponsors after losing lucrative jobs with Three, Hyundai, Zapp and Parimatch in March due Roman Abramovich sanctioned by the British government for alleged links with Vladimir Putinsomething he denies.

Russian President Putin has ordered his troops to attack neighboring countries Ukraine February and a violent war has raged ever since. Sanctions imposed on Abramovich mean Chelsea they must not negotiate new contracts for fear that this could increase the oligarchs ’wealth.

Still, Abramovich is close to selling London clothes. A consortium led by US entrepreneur Todd Boehly has agreed to take over the club and is expected to be completed by the end of the month, provided Premier League and government approval.

Chelsea is therefore believed to be negotiating new sponsorship deals before Boehly takes over. As he reported Sky NewsThe Blues have agreed on a T-shirt deal with WhaleFin – the owner of the digital asset platform of the Singaporean company Amber Group.

It is claimed that the deal could be announced as early as Thursday morning, despite the fact that Boehly’s takeover is expected to be completed in a few more weeks. The WhaleFin logo will appear on Chelsea’s home, away and replacement shirts from next season onwards.







Chelsea’s new sponsorship deal is expected to be announced before the takeover of Todd Boehly is completed
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Picture:

Reuters)

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The agreement is believed to have been signed in January, a few weeks before Abramovic was sanctioned Boris Johnson and his colleagues. This will allow the Blues to announce their latest partnership before the new club owners come to power.

The agreement will also be Chelsea’s first breakthrough in the cryptocurrency industry. Liverpool are currently in discussions on a new contract to major sponsorship of the £ 80 million T-shirt a year, with one of the stakeholders it is believed to be a cryptocurrency group.

Chelsea’s contract with WhaleFin will not be the first crypto contract in the Premier League. Manchester United signed a £ 20 million annual contract with Tezos – a blockchain platform – in February. The thesis logo is decorated through United training kits.

Chelsea issued a statement earlier this month to confirm that Boehly’s consortium – which includes fellow billionaires Mark Walter and Hansjoerg Wyss – has agreed on terms for buying the Premier League team. The deal is worth more than £ 4 billion.

“Of the total investment, £ 2.5 billion will be used to buy the Club’s shares, and that proceeds will be deposited in a frozen UK bank account with the intention of donating 100 per cent to charity,” Roman Abramovich confirmed. in an official statement from Chelsea.

“UK Government approval will be required to transfer revenue from the frozen British bank account. In addition, the proposed new owners will invest £ 1.75 billion in further investments for the benefit of the Club. This includes investments in Stamford Bridge, the Academy, the Women’s Team and Kingsmeadow and continued funding for the Chelsea Foundation. “

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