Highlighted first Formula 1 trip to Miami proved to be a success with the loss of money – Sports News, Firstpost

Formula 1 wants to take advantage of the rich North American sponsorship market as the series ’popularity has grown over the past three years.

Charles Leclerc started from pole position at the Miami Grand Prix. AP

Miami Gardens, Florida: The Miami Grand Prix was hot, from the party scene to the time, but faced almost impossible expectations.

Celebrity viewing was top notch, certainly for a motorsport event. There was Paris Hilton, who used a portable fan to cool off as she danced in front of McLaren’s garage on race day. Serena and Venus Williams holding hands as they moved around the net in summer dresses before the race. Bad Bunny, a Puerto Rican party icon, shines brightly in a completely pink suit while hanging out with Sergio Perez, a Mexican Red Bull driver.

There were also tons of bells and whistles, from food halls, art installations, hammocks, deckchairs to cabins and a man-made beach. But it is Formula 1 debut in this elegant, cosmopolitan city measured as a good event?

It all depends on personal expectations. The expectations were so high after all.

F1 wants to enter the rich North American sponsorship market as the series ’popularity has grown over the past three years. The United States has won two F1 races this season for the first time since 1984, and next year there will be three, with Las Vegas – the brightest city of all? – playing host.

Miami has been awarded a 10-year contract for its extravagance at Hard Rock Stadium, where the promoters built a 3.36-mile trail through the parking lot and then stepped out of the ladder by building a scene around it. Tickets were never released to the general public due to early interest, and capacity was limited to 85,000 to create a pleasant – and exclusive – user experience.

The track meandered around the stadium, under the overpass of the highway and around the fake marina where there were 10 yachts and a mini Monaco. There were gondolas that transported fans across a large circle and a beach club that featured musical performances over the three-day weekend.

Many were drawn to this event’s F1 Netflix documentary behind the scenes of “Drive To Survive”. Each episode covers the whole story – sometimes multiple races – and is credited with exposing the glamorous F1 world to Americans. Netflix and F1 even waited for the series to arrive last week in Miami to announce that “DTS” has been renewed for two more seasons.

The races were unfortunately quite OK, 57 mostly without an event on the track the drivers didn’t like it. Fernando Alonso said drivers had complained to the FIA ​​governing body that “asphalt is not an F1 standard” and that promoters had to renovate sections of the track twice before Sunday’s race.

The first trip to Miami in Formula 1 proved successful

Max Verstappen won the 23rd race of his career with a triumph at the Miami Grand Prix. AP

Asphalt is “almost like gravel,” said Max Verstappen, the current world champion who won for the third time through the first five races of the season. He also said the chicane is suitable for a kart race, not an F1 car.

“In the four laps I did on Friday, I almost got knocked out because I hit the first curb and your head just bounced from left to right, at least five, six times, but really bad,” Verstappen said. “It’s so slow and I think our cars look a lot better if it’s a little more of a flow combination.”

The good news is that promoter Tom Garfinkel said before Sunday’s race that organizers will listen to all the feedback and make any necessary changes to improve the event, including track changes.

He was also aware of other areas that failed – the hospitality within the F1 paddock was not in line with the series ’standards on Friday’s opening day; pedestrian bridges across campus were clogged; the nuance could be hard to find – and he said it would all be resolved even though the race would not make a profit in the first year.

“The costs have far exceeded our expectations,” Garfinkel said. “But it was because we were trying to do everything we could to be first class, to be a brand for what Formula 1 is and the kind of event we wanted to hold.”

The first trip to Miami in Formula 1 proved successful

Lewis Hamilton rides in a driver’s parade ahead of the Miami Formula 1 Grand Prix. AP

The event still had some of that classic F1 backstage drama with The FIA ​​insists it will enforce its ban on drivers wearing jewelry while competing. Seven-time champion Lewis Hamilton protested wearing three watches, eight rings and more necklaces, but he eventually removed all but some of the piercings before getting into his car.

The FIA ​​has granted Hamilton an exemption for the next two races so he can make plans to remove piercings that he can’t remove surgically. The Briton must remove all his piercings until the Monaco GP on May 29 or risk a fine of $ 308,000 (£ 250,000).

Hamilton is having a terrible season by his standards. His argument with the FIA ​​has speculated that he will leave F1, and he has suggested he might not back down on the issue, saying on Friday: “If they stop me, so be it. We have a backup driver.”

‘Jewelerygate’ is the kind of off-track drama that drew fans to “DTS” and helped F1 win over American audiences. Hamilton was sixth on Sunday, one place behind Mercedes teammate George Russell and finished behind Russell for the fourth time in five races this season.

If something doesn’t change, the next time fans see Hamilton racing in Miami it could be a summary on Netflix in season 5.

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