How Ostapenko is financially preparing for his future after tennis

If you even follow professional tennis by the way, you may be aware that no one lives in the present like Jelena Ostapenko.

you always know exactly what she thinks. Her faces are a social media legend – hilarious GIFs suitable for many occasions. That’s why it’s so unusual to hear her hug the future.

She is sitting on a bench in front of the Hologic WTA Tour locker room below Hard Rock Stadium, days before her first match at the recent Miami Open. Dressed in a white T-shirt, black leggings – and some flaming orange nail polish – she discussed the importance of financial security and the steps she had taken to ensure it.

“You always have to think about the future – which I don’t really like,” Ostapenko said, laughing. “I like to live in the moment, I try to enjoy it as much as possible. I hope to always make a lot of money, but of course you have to think about how you are going to do it. ”

The Latvian was the junior champion of Wimbledon in 2014, but three years later, an unlikely victory at Roland Garros sent her to another financial zip code. Her prize: $ 2.3 million. She was the first undefeated French Open champion after Margaret Scriven in 1933 and the youngest (20) of Ivo Majoli two decades earlier.

“Your tennis career will not last forever,” Ostapenko continued. “You have to try to earn as much as possible while playing. Of course, it is very important to secure the future. You need to invest money somewhere so you can earn more. Your money has to work for you – just as you work for it. ”

Ostapenko’s money, under the supervision of an advisor, works for her in the usual ways – and some not so typical. She was the face of the real estate project, she said, a few years ago. She also invested in an apartment complex outside the center of Riga, a “beautiful lake area”.

And there’s something closer to her passion for tennis: glamorous equipment. Ostapenko has partnered with DK One, an active clothing company based in Riga, the capital of Latvia.

Daniela owns the company and played tennis herself, Ostapenko said. “The story was that some tennis clothes didn’t suit her, in size and shape. So she thought of making samples and prints herself. She said it was very difficult, but she decided to do it because she had so many problems with her clothes. “

And in 2017 – the same year that Ostapenko won at Roland Garros – DK One was born. Ostapenko teamed up with the company during the off-season and quickly discovered that designing clothes was even harder than playing elite tennis.

“Everything seems very easy, but when you start going through all the steps – Oh, my God!” said Ostapenko, making Ostapenko’s face very bright. “First you have to make patterns and shapes. Then there is the fabric. Then you can make a design. The colors come last. ”

Ah, the colors. Do you remember those orange nails? It was a spoiler.

“Bright, bright colors are my favorite,” Ostapenko said. “Neon pink, neon yellow, neon green. Blue too. ”

With COVID-19 spreading around the world, Ostapenko and DK One didn’t have much time to properly prepare for 2022. Nonetheless, she appeared at the Sydney Tennis Classic and Australian Open dressed in a children’s blue top and fluorescent yellow shorts. Fashionistas could not accurately decipher the logo. It turned out that it was Jelena Ostapenko’s DK One.

She joined a growing number of players who put their names into the fashion game. Venus Williams created EleVen and has been wearing her celebrated designs since 2007. Sisters Serena, Sania Mirza, Dominika Cibulkova and Tsvetana Pironkova are also associated with the clothing lines.

In February, Ostapenko appeared in a Nike jersey, but hoped the new DK One line would be ready sometime this spring clay season. The core values ​​of the company are comfort, originality and quality, and the motto is “play and win”.

She said the clothes will be available in stores in Riga and around the world through the company’s website. After tennis, Ostapenko added, she would like to create her own line of not only active clothing, but also casual clothing.

And as part of her continuing education in the tennis business, Ostapenko said she could return to school when she stops wielding a racket.

“I didn’t go to university because I wasn’t sure what I was going to do,” she said. “One of the things I probably want to study is business management – knowing how to handle all the financial things. Math has always been my favorite subject in school. Finances have always been something I wanted to learn. ”

Meanwhile, Ostapenko is still changing the logo.

“I’m not sure if I like the logo 100 percent,” she said. “Sometimes I see it and somehow I like it, and then, other times, I don’t like it that much. It’s very personal, because your name is.

“It will take time.”

And yes, shaking her head, she made that familiar face.


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