The Indian Cricket Board expects $ 6 billion for the next IPL media rights

The Indian Premier League (IPL) has just started its 15th season of the T20 franchise competition revolutionized soothing cricket sport. There seems to be no stopping this juggernaut, who is the richest and most valuable cricket asset that solidifies the Indian cricket board as the richest and most powerful in the sport.

The splendor and glamor of the IPL, which started only in 2008, became a marketing triumph and shook the brand, which is estimated at around 7 billion dollars, in order to surpass the sport to some extent.

And a lot of money has to be made for everyone involved. With the promise that IPL’s media rights will have much more on e-auction from 2023 to 2027 in June, the Cricket Control Committee of India (BCCI) is expected to earn a staggering $ 6 billion.

With BCCI predictably inflating their gold mine, the IPL has risen by two teams this season, adding 14 games. Two new franchises sold for $ 1.7 billion last October in staggering amounts.

Private investment firm CVC Capital Partners paid Rs 56 billion ($ 745 million) for the Ahmedabad-based team, while RP-Sanjiv Goenka Group, which now owns the Pune franchise for two IPL campaigns, offered Rs 70.9 billion. ($ 945 million).

The financial power of IPL was confirmed in 2017 when Star India bought broadcasting rights for a staggering $ 2.55 billion. The stars surpassed Sony, previous rights holders with a $ 10 billion 10-year contract, and 12 other providers to take over TV and digital rights from 2018-2022.

“With two new teams, more games, more engagements, more places, we want to take #TataIPL to new and higher heights,” BCCI chief Jay Shah wrote on Twitter. “I have no doubt that with this process there will be not only revenue maximization but also value maximization, which will benefit greatly from Indian cricket.”

Star should be in the fight again, but other television rights candidates include Zee-Sony and Reliance Viacom 18. But there is much intrigue surrounding digital rights with Amazon Prime, Meta, Google, YouTube and Disney + Hotstar combined as BCCI, according to reports in India, wants a significant digital footprint with imminent introduction 5G in the second most populous country in the world.

“What we are looking for is the right market price for each vertical,” a BCCI official said. Hindustan Times. “There are several players who only want digital. Some may just want a linear. There are those who may want both. In a consolidated offer, you don’t get the true value of each segment. ”

Whatever the end result, the BCCI will be richer and the IPL even more enticing for the best-earning players who already have paid packages over $ 2 million per season. But again, there will be consequences for global cricket and a growing imbalance between the weight of BCCI and others that rely heavily on India for financial survival.

The IPL has already dominated the two-month overloaded cricket calendar. International cricket was generally restricted in April and May in recognition of national governing bodies that their star players will choose wealth over patriotism.

As the IPL expands in the next cycle, cricket officials around the world fear that even more valuable space in the calendar will be disrupted. Governing bodies, especially smaller full members with miniature broadcasting contracts, are capricious to BCCI knowing that visits from India – even just a few limited-game games involving their second-league teams – will essentially provide annual revenue.

This leads to the BCCI having unparalleled bargaining power in a very important ICC committee as attention begins to be focused on the upcoming presidential election later in the year. Before the usual politicking and breaking the dirt, the BCCI will become even richer because its money-turner shows no signs of waning.

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